Excitement is getting high for the pageant fanatics in the country as a new Miss Universe will be named and crowned days from now.

The number of Filipinos actively talking about the upcoming Miss Universe resonates online as reflected on Blueprint.Ph a deep scan using keywords Rabiya Mateo and Miss Universe from April 10 to May 10.

Our monitoring of trending keywords in Facebook for April revealed the category “Pageant” placing 8th, with more than 4 million engagement score, among the top 10. Top keywords under this category are Rabiya Mateo and Miss Universe.

Looking deeply, “Miss Universe” is one of the top favorites of Facebook users with 8,936 stories posted online bearing a total engagement of 717,646.  Our official candidate, Rabiya Mateo has been mentioned in 4,030 posts, with an engagement score of 330,337.

The most popular words associated with Miss Universe are Rabiya Mateo, pageant, Florida, 2019 Ms Universe Tunzi Zozibini, Columbia, Miss Universe partners, skin-care expert Olivia Quido and shoemaker, Jojo Bragais, queens, crown, and sponsor, etc. The bigger letters show how often these keywords are mentioned on stories related to Miss Universe.

Sentiments show that Miss Universe has a total of 9.45 million reactions, with 51% likes and 39% love. Consequently, Rabiya had 5 million reactions, where 52% are likes, and 44% love. The expression of love shows that Filipino Facebook users support Rabiya Mateo with an excitement starting to peak for the upcoming competition.

Posts with highest interactions in relation to Miss Universe

Miss Universe Facebook page, GMA News, Sashfactor, PEPalerts, and pageanttalk.ph are the main sources of information among Facebook users on the stories about Miss Universe.

Here are some of the posts:

A post from Miss Universe Facebook page with the highest engagement score of 74,296 which introduced Miss Philippines and instructed how to vote for the Miss Universe Pageant. 

Top engaging post from GMA News which shared a photo of Miss Universe Canada 2020 Nova Stevens filled with screen shots of negative comments which were in Filipino. 

To date, this post has earned 178,000 thousand reactions, with 63% of sad reactions, and 25% angry, showing that Filipino netizens were feels sad for the display of racism of some Filipinos in commenting on her post.

The third top post from Miss Philippines News on Rabiya Mateo’s reaction to a child who grew in a broken family. 

A post from pep.ph, “Rabiya Mateo on being a crowd favorite: “It’s a good pressure. Now, it’s all about destiny. I’m really praying hard that the stars will be aligned for me again on May 16.” gave outstanding engagement score of 33,946. 

In summary, there are 300 top posts with a total engagement score of 1,014,777.80, from 65 different publicly available Facebook pages.

Twitter Hashtags

Blueprint.Ph also looked into Twitter and how Twitter users interacted on the topic of Miss Universe also from May 10 to April 10. The top 10 trending Twitter hashtags echoed the support of Filipinos to our own candidate, seeing #Rabiyamateo as the third most mentioned keyword in Twitter. At the same time, four of the ten hashtages refer to our candidate.

HASHTAG

MENTIONS %
#missuniverse 362 30%
#missuniverse2020 300 25%
#rabiyamateo 171 14%
#missuniversephilippines 83 7%
#aribarabiya 59 5%
#69thmissuniverse 59 5%
#missuniversephilippines2020 50 4%
#halabirabiya 44 4%
#rabiyathephenomenal 39 3%
#missuniverse2021 31 3%
1198 100%