Analytics

Analytics

Analytics

 

Analytics

We combine big data, artificial intelligence, and
campaign expertise to build relationships between
clients and audiences online.

 

ANALYTICS

ANALYTICS

TRENDS AND ISSUES

Analytics

 

Analytics

TRENDS AND ISSUES

Monitors and measures trending keywords. Generates a bi-monthly trending keywords report to identify top of mind words and their corresponding share of voice within a minimum two week period. The report provides valuable insights on what Filipinos are thinking about as measured in their social media posts. The client will be guided with a listing of issues and trends to anchor campaigns, advocacies and public statements.

BI-MONTHLY REPORT INCLUDES:

Image result for check iconKeywords and themes
Image result for check iconPresence (By media and by influencers)
Image result for check iconPublic reaction (behavioral/sentiment analysis)
Image result for check iconMentions
Image result for check iconTop influencers/channels
Image result for check iconTop influential articles and topics
Image result for check iconGeneral public perception

analytics

SOCIAL CREDIBILITY & PERCEPTION ANALYSIS

We monitor and measure changes in the perception of the digital audience towards a brand.

DELIVERABLES: A MONTHLY REPORT ON

Image result for check iconBrand health and position
Image result for check iconConsumer affinity (overall perception, behavioral/sentiment analysis)
Image result for check iconNetwork Analysis (Influencer and channel associations)

AUDIENCE ANALYSIS

Deep dives into the profile and sentiments of a current audience and identifies untapped spheres.

THE REPORT INCLUDES:

Image result for check iconDemographics: age, gender, status, educational attainment, employment category
Image result for check iconConsumer Behavior
Image result for check iconGeographical Locations
Image result for check iconInformation Technology Utilization
Image result for check iconClient-Topics Correlation
Image result for check iconAppropriate media channels
Image result for check iconKey Influencers
Image result for check iconInsights

MONTHLY COMPETITIVE INTELLIGENCE ANALYSIS

Investigates the social media performance of a client and its top three competitors.  Provides insights that are both predictive and prescriptive.

THE BI-MONTHLY REPORT INCLUDES A COMPARATIVE STUDY ON:

Image result for check iconPresence (by media and by influencers)
Image result for check iconPublic reaction (behavioral/sentiment analysis)
Image result for check iconTop influencers/channels
Image result for check iconFan page operation, if any
Image result for check iconTop influential articles and topics
Image result for check iconTrending key words and word cloud
Image result for check iconSample of favorable comments
Image result for check iconSample of negative comments
Image result for check iconInsights

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