The online selling brand Lazada was the top consumer brand discussed, commented on or shared by Filipinos on Facebook in May 2021, according to a big data analytics done by data management and public relations firm BluePrint.PH, which scanned 3.1 million data points on the social media network representing posts, comments, shares, and reactions of its Filipino members.
With 263 posts during the month mentioning Lazada, the brand generated an engagement score of 2,057,176 from 263 posts. It’s evident that Filipinos preferred online brands and enjoyed buying essentials online.
The top keywords under this category included nasalazadayan, lazadabigbrandssale, lazcelebratemidyear, lazadamidyearsale, lazadaphxmissuniverse, lazadaph66, halfymidyear, bigbrandssale — all about Lazada’s midyear celebration and sale.
The topmost engaging post for Lazada was Anne Curtis’s post about a convertible backpack or the Duetto bag as her new biking buddy with an engagement score of 32,342.00.
Placing second as the most loved and trending brand on Facebook is Realme8 with an engagement score of 241,667. Realme8 is a smart phone brand that launched its capture Infinity 8 series with Kathyrn Bernardo as its brand ambassador.
The topmost engaging post for Realme was from Christian Antolin’s fun post from the Titanic’s iconic painting scene of Rose and Jack, about the quality of Realme phone with an engagement score of 57,153.30. The top keyword was captureinfinitywith8series.
Following Realme is the brand FINO leatherware with an engagement score of 91,197. Genuine leather products producing artsy bags, masks, luggage, and other essentials captured the hearts of the Filipinos online specifically its new collection of pandemic gear Fino x Sampaguita masks.
The topmost engaging post for FINO Leatherware was Althea Ablan’s photo of her wearing the FinoXSampaguita mask which garnered an engagement score of 13,974.20.
Waltermart is at number 4 with an engagement score of 88,521. Waltermart is one of the pioneer groceries and supermarkets in the Philippines loved and most visited by Filipinos since then.
The topmost engaging post for Waltermart was Marian Rivera’s post on keeping the family healthy by eating fruits and vegetables which are available at Waltermart Supermarket, a post that garnered an engagement score of 5,882.70.
Another brand for essentials and skincare products, Watsons bagged the 5th spot with an engagement score of 85,018. Top engaging post for Watsons is Maybelline New York with an engagement score of 8,744. Maybelline New York marked down the price of their make-up products up to 55% which are available in Watsons stores.
Yamaha Mio placed number 6 with a total engagement score of 80,077. Yamaha released its new Mio i125 with Blue core engine technology for riders’ extraordinary experience. The top keywords associated with Yamaha include mioowntheculture and yamahamio.
The topmost engaging post for Yamaha Mio was Jane De Leon’s Facebook post about Yamaha Mio’s culture of trend and style with an engagement score of 1,817.60.
Shop ‘til you drop on Shopee!
Shopee bagged the 7th spot with a total engagement score of 76,091 from 19 posts, proving that Filipinos loved shopping products online especially during this new normal set-up where most are forced to stay or work at home.
The top keywords associated with Shopee include shopeeph55brandsfest and shopeeph66midyearsale where Filipinos got the chance to check out their favorite products at a lower and discounted price.
The topmost engaging post for Shopee was Wowowin’s Facebook live on Shopeepay giveaway for viewers with an engagement score of 88,598.4.
Avon came at number 8 with an engagement score of 69,996 from 4 posts. Avon was known for its cosmetics, skincare products, and women’s apparel available nationwide. Now available online, Avon has reached its Filipina make-up and fashion fandom up to this day.
The topmost engaging post for Avon was actress Jennylyn Mercado’s post on Avon body illusion with an engagement score of 19,962.5.
Vivo X60 bagged the 9th spot on brands with an engagement score of 48,089 from 36 posts. Vivo smartphone comes with a Zeiss co-engineered imaging system bringing a professional level of photography at a cheaper price.
The topmost engaging post from the Vivo Facebook page on X60’s latest innovations and night shot vision garnered an engagement score of 1,027.00.
Talking about the variety of your favorite doughnut and coffee experience? Dunkin’ Donuts got your back!
The top 10 most loved brand Dunkin’ Donut has garnered an engagement score of 47,943 on Facebook. Our Filipino donut and coffee lovers got the chance to celebrate their coffee day in May following Dunkin’s Iced Coffee Day.
The topmost engaging post from SB19 on the celebration of Iced Coffee Day with the Dunkin’ family on May 7 has garnered an engagement score of 9,186.50.
Have you checked out your favorite brands here?