BTS sweeping rankings as smoothly as Butter
Topics about South Korean artists continue to gain more Facebook interactions, as the Korean Wave category has ranked second or third in our monthly ranking. For May, global superstar South Korean artists BTS drove the interactions on the Korean Wave category. Composed of RM, Suga, Jin, Jhope, Jimin, V, and Jungkook, and presently owns the title, the biggest boyband on the planet BTS gained a total engagement score of more than 8.7 million which is way ahead of the other Kpop groups in the ranking. BTS ranked number 1 for 13 days out of 31 days in our daily top 50 trending keywords. May is a very active month for BTS content as they hyped the release of their new single “Butter”. Before Butter’s releases are the photo and video teaser drops which started on May 13. Butter was released on May 21 and broke records set by its predecessor Dynamite. Among Butter’s records is the highest record for a premiere video with 3.9 million views on Youtube, the highest views for 24 hours (108.2 million) also in Youtube, and the most played track in Spotify for the first 24 hours upon its release ( 11,042,335). At present, it is on its 3rd week in Billboard 100. These metrics show the popularity of BTS’s Butter and the BTS themselves.
The highest engaging post is the second teaser photo for Butter from Bighit’s official page,
Blackpink: 4 MVs with more than 1 billion views
Blackpink comes second with an engagement score of 936381.2 from 3912 posts. Blackpink, an all-girl k-pop group since 2016, composed of Jisoo, Rosé, Jennie, and Lisa has been consistently on top or second place in the Korean wave category. Blackpink is the first K-pop group to achieve 1 billion views for a music video, and at present has four music videos with more than 1 billion views. The top engaging post for Blackpink is from BLACKPINK’s official page, ‘Kill This Love’ M/V HITS 1.3 BILLION VIEWS on Youtube.
TXT, a newcomer, places 3rd
On the third spot with an engagement score of 655177.8 from 3509 posts is a newcomer on the monthly top 10, Tomorrow X Together or TXT. TXT is a member all-male Kpop group that debuted in 2019, composed of Soobin, Yeonjun, Beomgyu, Taehyun, and HueningKai, and under BigHit Music the same agency with BTS. TXT ranked number 1 for one day out of 31 days in our daily trending keywords monitoring. The comeback album, The Chaos Chapter: Freeze, was announced to be released on May 31 and its teaser has the most engaging post.
The lead single 0X1=Lovesong (I Know I Love You), has now more than 22 million Youtube views since May 31.
Twice, Exo, IU maintaining their ranks; Twice and Exo releasing new albums
Conquering the fourth spot with an engagement score of 426450.2 from 2940 posts is Twice, a nine members all-girl group composed of Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. Twice has consistently been in the top 5 most talked-about Kpop groups on Facebook since January. Twice announced their comeback in June with the new mini-album, “Taste of Love”. Twice ranked number one in 1 out of 31 days in May; the keywords “Taste of Love” also trended in May. Twice also has the record of having more than 17 unique music videos with 100 million views on Youtube among girl groups. The top influencer for Twice is the local fan page Twicers with 317,977 followers and 16 posts this month. The most engaging post for Twice is from the page, Twice Posting, with this message “Alcohol is coming”
On the fifth spot is another very popular Kpop superstar, Exo with an engagement score of 327520.5 from 2810 posts. Exo announced their comeback album to celebrate their 9th anniversary and to be released in June 2021. Members D.O., Xiumin, Baekhyun, Kai, Sehun, and Chanyeol perform in the album, Don’t fight the feeling, their sixth album after Obsession was released in November 2019. “Don’t Fight the Feeling” has sold more than 900,000 copies in the first week of release (June 7). The highest engaging post for Exo is from the page, EXO-L Worldwide with an engagement score of 11,878.0 EXO’S COMEBACK LOGOS NEVER DISAPPOINT
Seventeen achieving 200 million views; Baekhyun’s enlistment to the military
Following Exo is Seventeen at number 6 with a 205283.3 from 884 posts. Formed in 2015, Seventeen is a 13-member boyband composed of S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino. In May, Seventeen achieved the milestone of having 200 million views of their first music video. Members Wonwoo and Mingyu released a new single, Bittersweet, released on Youtube on May 29. The top influencer for Seventeen in the Philippines is Seventeenism with the top engaging post:
Maintaining her rank at 7th is the solo artist IU, with an engagement score of 133589 from 730 posts. IU celebrated her 29th birthday on May 15, and this birthday greeting post from the All Kpop had the highest engagement on posts for IU
Following at 8th place Baekhyun with an engagement score of 122690.9 from 671 posts. Baekhyun started his solo career in 2019 and is still a member of Exo. Baekhyun released a solo single, “Bambi” in April and also is in the new Exo single, Don’t fight the feeling. He enlisted in the military in May. The top engaging post for Baekhyun is this birthday greeting from All K pop:
Dating humor sparked between NCT’s Haechan and Itzy’s Ryujin
At 9th place is NCT, another consistent group in our monthly Top 10. For May, they gained an engagement score of 121801.7 from 1199 posts. Neo Culture Technology or NCT consists of 23 members (as of April 2021) and is divided into four subunits: NCT U, NCT 127, NCT Dream, and WayV. For May, the top engaging story for NCT was from NCT. The top engaging post for NCT is this: Haechan’s personal ‘V Live’ following list sparks dating rumors with ITZY’s Ryujin.
Following NCT is ITZY ranking at number 10 with an engagement score of 85063.8 from 552 posts. Another newcomer in the monthly ranking, Itzy, an all-girl group composed of Yeji, Lia, Ryujin, Chaeryeong, and Yuna. Itzy was awarded Rookie of the Year and Best New Female Artist in their debut year in 2019. Top engaging post related to Itzy is from the Kpop fan Facebook Page Rurumanoban with this post, listing the comebacks of Kpop artists:
